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Curtis "50 Cent" Jackson Promotes New Headphones By Way Of Sean Parker
BY Austin CarrMon Dec 5, 2011
Curtis "50 Cent" Jackson is in a mixing room in Lower Manhattan--but instead of hawking headphones like he's scheduled to do, the Jamaica, Queens-bred rapper is hinting about investing in Spotify and all sorts of other Silicon Valley startups. Looks like G-Unit's getting a VC division.
Curtis "50 Cent" Jackson should be hawking headphones. That's why he's sitting in a mixing booth at Engine Room Audio in Lower Manhattan at 9:40 a.m. Instead, though, the Jamaica, Queens-bred rapper is talking about his next Silicon Valley investments--and Sean Parker.
"I think Sean Parker damaged the music business with Napster," Jackson says. "Now he's trying to fix it."
In a charcoal gray suit with a wine-red handkerchief, Jackson looks more Gordon Gekko than chart-topping rock star. Then again, what's a modern rock star if not a branding machine. For 50's part, he's moved on from hit singles to hit investments. Jackson runs his own label under Interscope Records; he's built successful sneaker and clothing lines; he's starred in movies and video games; and he's injected capital in everything from 3-D glasses startups to energy drink companies. In 2007, an early investment in Vitamin Water-maker Glacéau proved prescient when Coca-Cola bought the company for $4.1 billion, an acquisition that earned 50 Cent a reported $100 million. Today, he's technically here to promote his next business venture, SMS Audio, makers of high-end headphones. "The category is huge," he says. "These headphones are definitely going to be the biggest stocking stuffer."